At a Glance

RAS
$99/month
Flat pricing · No per-seat fees · 30-day free trial
Built for individual agents & small teams who need a complete platform
Lofty (formerly Chime)
$500–$1,500+/month starting
Founded 2016
Teams and brokerages wanting AI + IDX in one platform

Side-by-Side Features

Feature RAS Lofty (formerly Chime)
Buyer-Listing Match Engine
Branded Client Portal
AI Next-Best-Action
IDX Website
Independent Agent Pricing
$99/month flat
Deal Pipeline
Task Management
Document Vault
Chrome Extension
30-Day Free Trial

Bottom Line

Lofty is a strong enterprise platform — if you have the budget and a team. For independent agents or small teams who want AI-powered tools, buyer matching, and client portals at $99/month, RAS delivers comparable (or better) AI features at a fraction of the cost.

Lofty (formerly Chime): Honest Assessment

✓ Strengths

AI lead scoringIDX website includedTeam reportingPaid lead integrations

✗ Weaknesses

Very expensiveBrokerage/team focusedComplex for solo agentsNo independent agent pricing

Frequently Asked Questions

How does RAS compare to Lofty for AI features?

Both platforms use AI, but differently. Lofty focuses AI on lead scoring and behavioral tracking. RAS focuses AI on buyer-listing matching (scoring listings against buyer criteria), next-best-action recommendations, and AI-drafted client communications.

Is Lofty too expensive for a solo agent?

At $500–$1,500+/month, Lofty is priced for teams and brokerages. RAS at $99/month gives a solo agent the AI and CRM tools they need without the enterprise price tag.

Ready to Try the Better CRM?

Join agents who switched to RAS for buyer matching, client portals, and AI insights — all at $99/month flat.

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